ENTRANCEHALL AND SHOP EUROMAST ROTTERDAM

For Rotterdam’s iconic Euromast, I designed a new entrance hall and shop that redefines the arrival experience. The assignment focused on the Front Office & Reservation counter and retail area, while rethinking theme, circulation, logistics and material expression as one coherent spatial concept.

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The former entrance struggled with increasing visitor numbers, leading to congestion and a lack of clarity, intensified by the indirect routing through the souvenir shop. Through a careful analysis of the monument, its architecture and visitor flow, we developed a grounded interior strategy. In close collaboration with management and staff, we translated these insights into a new reception counter that enhances guest experience while improving operational efficiency.

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The Euromast itself became the primary source of inspiration. Its most distinctive element, the “crow’s nest”, informed the geometry and positioning of the new counter. This sculptural gesture creates a natural and intuitive circulation, guiding visitors smoothly toward the main attraction.

By aligning materials and colours with the Euromast’s identity, the entrance now clearly marks both the beginning and the conclusion of the full experience, from attraction to brasserie and hotel suites. The open layout strengthens orientation, hospitality and flexibility.

To further elevate the sense of arrival, we explored a bold colour accent within the tower and reception area. Ultimately, contrast in materiality combined with integrated LED lighting provided the desired warmth and emphasis, highlighting the entrance while maintaining architectural integrity.