Workshop CityBranding

Interactive session in MONO and a tour of ZOHO.

Once again we inspired 50 students with different backgrounds and studies at the start of their Minor City Branding Rotterdam at the Willem de Kooning Academy Rotterdam with an annual workshop.

We included them in our vision based on the story and history of the place, provided insight into a co-creative process in which the experience and needs of residents and entrepreneurs are central, and set to work together with a few exercises.

It's nice to interact with students and teachers, who listen curiously & attentively, ask questions and actively participate. “This is a creative way to solve problems. We can put this to good use in our future project approach.”