IDNA Brandsession part I
In order to improve and strenghten the positioning of IDNA in our field of work, we had the first of two interactive brandsessions led by our latest member Michel Kolenbrander of Born2Brand. Using his method in strategic brand management, we used this first brainstom session to find our key competences, which will eventually clarify our brandstory. We were all eager to experience how it works. I must say it was interesting to hear all the individual perceptions on our cooperation.