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After a long time, we facilitated a live workshop for a fun group.

Last week we inspired over 50 students of the minor CityBranding at the Willem de Kooning Academy Rotterdam with an interactive session in MONO and a tour of ZOHO.

We provided insight into a nice process that we have done in co-creation with residents and entrepreneurs. The students themselves got to work with two of our fixed tools: a ‘Top-of-mind’ exercise and ‘Spot Rating’.

It was great to have physical interaction again with students, who were also very curious and extremely enthusiastic to be able to do this together again. Nice compliment from a student: “This method gave me exactly what I expected to learn from the minor CityBranding!”


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